If you have been following the #handhygiene hashtag on Twitter, you’ve no doubt seen a number of videos that use entertainment to impress the importance of hand hygiene. Most of them are “song and dance” numbers that borrow from a well known song or offer unique compositions with some kind of dance routine. But others, like the Super Bowl #handhygiene ads that were featured here earlier this year, have a different perspective and reach out to a completely different audience.
Well, the team over at Topsani have put together a video that reaches out to the geek or nerd in all of us. Their video, which features a rather interesting villain demonstrates the need to keep germs away lest there be catastrophic consequences.
Here’s what they have to say about the video:
Are Germs Strong Enough to Take Over the World?
Some people clearly think so.
OK, we all agree that many germs are the bad guys. They make us sick, they spoil
our food, and they leave us sick and miserable.
But will germs usher in an un-ending era of terror and darkness?
Anything is possible and germs are, if anything, amazingly adaptable little creatures.
Thank goodness for the folks at TopSani, who have a take-no-prisoners, destroy-every-last-germ approach to hand sanitizing.
When I saw this video, I couldn’t stop laughing and had to post it. It’s just one of those moments where you realize that effective public outreach doesn’t always have to be focused on data and statistics. Sometimes all that’s needed is a little bit of the absurd.