Ever seen something in the media that just makes you smile?
Today, I had that moment. Take a look at the following advertisement for a local newspaper.
Do you see it? Way down in the bottom right hand corner.
Yup, it’s Germs.
The message is simple: germs are easy to share although the value of sharing isn’t all that great.
Now that is a great message for hygiene! Well done Metro!
(and yes, I know you’re trying to increase circulation but c’mon, this is just fabulous!!!)
Oh, and if you are extra observant, you may see that sharing germs is apparently more valuable than sharing porcupines. Why? Let’s just say that I would prefer not to delve into that controversy.