The Germ Guy: Confessions of a Mercurial Microbiologist



#TheGermFiles – Must Watch TV

Hey everyone,

Before I get to the videos, I just want to share this image I received on Saturday with you. While it doesn’t seem like much, it is for me a moment to truly enjoy.


This is the Canadian Non-Fiction Bestseller list from last week and as you can see at #7, The Germ Files had an amazing debut. Considering the topic is about a subject generally considered nothing more than a niche of the sciences, I couldn’t be happier!

Okay, moving on…

I know I’ve been posting videos regarding #TheGermFiles on various social media platforms but thought I would try to compile them in one spot.

It first started with a promo for the book. I made this a few months ago with my friends, Sean Webb and Jay Trout. Fantastic gents with some amazing skills…

When the book came out, I was fortunate to appear on several television broadcasts. I had a wonderful time with Canada AM talking about good germs…



Then it was off to The Social, where I had an absolutely hilarious time with the hosts and the audience. Not only did we have some laughs, there was also some good information shared!



Then there was The Agenda. I really had a great time talking with Piya Chattopadhyay who really took it down to the most basic levels of why germs matter to us.

jason-agendaTHE AGENDA

I have to honestly give a HUGE thank you to Sharon Klein at Penguin Random House. She has been my biggest supporter and done all the work to get me on the radar of these shows long before I was in the studio. It meant I was given the rare opportunity of simply having to show up, enjoy the makeup brush, and then have a lovely chat with the host(s).

I hope you enjoy these segments and as always, if you have any questions, comments, or thoughts, let me know in the comments.

Antibiotic Resistance and Rethinking The Name “Superbug”

As some of you may know, every month, I have the honour of being a guest on the Ward and Al Show on SiriusXM Canada Talks (Channel 167). For the hour, I get to talk about the wonderful world of science with the hosts…


Ward Anderson and Alison Dore

I adore them because they have an incredible interest in science but more importantly, how to make the strange world of the lab come alive in the public realm.

We normally talk about headlines of the day and sure enough, last Monday, the topic turned to antibiotic resistance. It’s been featured quite often over the last few weeks as a crisis looms over our ability to fight infectious disease.  We may even enter what is known as…


The Post-Antibiotic Era.

Almost sounds like something from a comic book, doesn’t it?  Well, when the subject turned to what exactly antibiotic resistance looks like, there was no better place to turn than the comic book world.  Or, in this case, movie trailer.

Last week, the new Batman vs Superman trailer was unveiled and it is quite the experience. But there’s an interesting scene contained within the three minutes that has many a fan talking. Head to about 2:20 and watch for the next twenty seconds.

The monster is known as Doomsday and has the potential to wipe out an entire city block with one burst of incredible molecular energy.  As you can see in the trailer, he’s pretty good at it and can cause some major devastation. For Batman, this appears to be a certain demise.


He lives thanks to the introduction of an even more powerful shield donned by none other than Wonder Woman. Thanks to her, the Caped Crusader is saved and the world is introduced to yet another superhero.  Even more intriguing is her appearance was not chaperoned by either Batman or Superman.  She somehow appeared out of nowhere and ended up saving the day…at least for the Dark Knight.

It’s a pretty fun scene although at first glance, this seems to have little to do with antibiotic resistance.  Let me explain…

First off, antibiotics, while chemical in nature, are very similar to that energy burst from Doomsday.  All targets, bacteria and human cells are affected and many end up getting wiped out (yes, even our human cells can fall victim).  Not to mention, the landscape after an antibiotic treatment is devastated.  For a sensitive bacterium in the midst of the onslaught, death is a certainty. As Martha Stewart might say…

and-thats-a-good-thing(Yes, I went there)

Now, if a bacterium somehow develops resistance to an antibiotic, it has in effect picked up that shield and can survive the attack.  The shield could be a barrier or in some cases it could be a mechanism to break down the molecular energy rendering the antibiotic useless.  Either way, the carrier of the shield – and in many cases, those in the immediate vicinity – are saved and given the chance to fight another day.

As we all know, leaving an embittered entity in the middle of a wasteland can lead to even more troubles. For anyone suffering from an antibiotic resistant infection, they know this well. The bacteria grow without hesitation and in many cases end up producing even greater troubles thanks to toxins and other attacking chemicals.

Because of their ability to resist and eventually cause troubles, we tend to call these bacteria…



In light of this particular trailer, though, I wonder if we may need to re-examine this term.

Think about this:  in the midst of Doomsday’s energy, Superman would have been just fine. He could handle the burst in the same way he seems to be relatively invincible.  Granted, there are some things that could hurt and possibly kill him (Kryptonite, anyone?) but in general, he’s pretty much unstoppable.

Batman, on the other hand, was a sitting duck. Without any type of resistance, he was surely a goner.  But thanks to the arrival of the Amazing Amazon, he was given a chance to embrace the protection. Of course, if she didn’t have that shield, she would have joined her human counterpart as a victim rather than a survivor.

If you look at antibiotic resistant bacteria, they are nothing like Superman.  Even if they could resist to all antibiotics – we call them pan resistant – they most likely can be killed with good ol’ fashioned soap and water. They are physically feeble and incredibly dependent on water, food, and a welcoming environment.  They are not super by any means. They simply have the weapons and defenses to keep them alive in the harshest climes. So why call them Superbugs?

Okay, I know it’s not all that important what they are called.  It’s just a fancy name for a particular group of bacteria. But in light of what we now know about their biology, biochemistry, and activities in various environments, including development or acquisition of resistance, perhaps it’s time for a change in perspective and in name.

Of course, choosing a new moniker may not be easy.  If we adopt the same superlative as the female shield bearer, we end up with…


Not to mention, there already is a wonder bug out there in the form of a car with a magical horn.  If you can remember…


…you are definitely over forty.

While “Wonderbugs” may not be the best choice to call antibiotic-resistant bacteria, we still need to examine a different nickname.

I think a better option would be to use a term based on their characteristics.  Let’s focus on the reality and leave out the superlatives. We don’t have to be academic either as there’s apparently no harm in creativity.  After all, we are in a world where the Son of Yeezus is called Saint (if you don’t know what that means, you are probably over forty).  I am sure we can find a good balance between science and the public.

So, with that in mind, let’s see if we can come up with a better name for antibiotic resistant bacteria than “Superbugs.” If we find one we all enjoy, we might even make it spread like a virus (which by the way is not affected by antibiotics) and become adopted in the public.

I’ll start by suggesting what I would love these bacteria to be called:



(Antibiotic Resistant Microbes Of Relevance)

The first part is self-explanatory. But the second offers perspective on the importance of antibiotic resistance in our lives. After all, resistance is rampant in the environment but many of these species with shields are harmless to us and pose no threat to our health or medicine.  All together, it makes for a very good and scientifically accurate name to reflect the mechanism of antibiotic resistance.  I’m sure even superheroes would love the term.

Now it’s your turn. What is your suggestion to replace “Superbugs”?

Hope to hear your thoughts…

A New Year’s Resolution Worth Globalizing…

Hey everyone,

It’s been a rather hectic week as I’ve had the honour of discussing several topics very close to me. From antibiotic alternatives in agriculture to the concept of how microbes may control our moods, it’s been a combination of hard work and, as always, joy.

I’ve also been faced with a slight conundrum. Many people have Emailed me recently asking for advice on choosing products. I’ve been reluctant to mention any brands in the public forum and have my reasons. I’ll talk more about that in an upcoming post and the difficulty of being a spokesperson for microbes.

Until then, I want to introduce you to another incredible person.

caityCaity Jackson

I met Caity earlier this month while she was taking some time away from her work in Sweden.  She is a global health expert and quickly becoming a leader in this field. She is part of a weekly program known as This Week in Global Health (TWIGH) and strives each week to bring the latest information on the health of humanity to the rest of the world.

When we spoke, she brought up a rather curious concept. What is in a name when it comes to a topic. We went over a number of different philosophical, psychological and yes, sciPOP ideas and came up with a few ideas. I asked her if she would put her thoughts down for this blog and she agreed.

If you want to follow Caity, you can find her on Twitter and also at the Karolinska Institute in Sweden.  I’m sure after reading her post, you may have questions and also some ideas of your own to share.

And now…Caity Jackson…

A new year means a new you!

Well, that is what we are meant to believe.  A new haircut, a new outfit, a new diet, a new workout, heck, bring on a new name!

nameWait…a new name?

Okay, this isn’t about changing the words on your identification card. This is about changing something much more robust…the way we look at the health of humanity.

Health is one of the top priorities on most new year resolution lists, and rightly so!  And aside from personal health, there are many other different types of health: public health, community health, natural health, and so on.

But have you heard of global health?  How about international health?  What about universal health (gotta think about the aliens, you know)?

Think about it.  It has a logo thanks to the World Health Organization…

who_logoThe logo of the WHO

…yet, what do we call this overarching concept?

As we venture into 2015, we have a wider view of health thanks in part to a few diseases, a few disasters and the occasional blight of reason.  But when it comes to giving this concept of worldly health a name, what should we call it?  After all, an accurate name or term must elicit the right emotion, the right action, and as sciPOP dictates, be catchy too!

So let’s take a look at the options.

The term global health is postulated to be just one of many in a line of evolving words used to conceptualize the health of all.  Where did it come from?  Well, academic course naming trends and article keywords point to the transition to this from what was previously ‘international health.’  Of course, we still hear people calling this field of study International Public Health, Tropical Medicine, or Public Health just applied to a larger population.

It may seem like a game of semantics but when one considers that ‘most of the (Gates) foundation’s resources go to global health issues’ and the annual budget of is in the range of 3.2 billion to 3.6 billion dollars, you can see the right name is paramount.

So, what is in a name?  Is there a vast difference between international and global health?

Now whether you are a ‘global’ fan or an ‘international’ fan, both arguably mean the same thing: health of the population of the world.  Yet, as with any attempt to define a large subject with one word, it can get, well, testy.  Some have argued that the move is needed from a word that in it has a direct depiction of borders (inter-nation) to a word that has a holistic and all-encompassing (global).  After all, this is in essence how we view health. I would argue however that this shows a trend in how we view the manifestation of health.

Then there is the issue of optics. International health has been suggested to have an image of a rich country helping a poor country.  Although for those of us in the richer countries, this sounds familiar.  But health isn’t about helping; it’s about doing.  If all countries do not play a significant role, it’s doomed to fail. So, we need to be sure the word doesn’t cause the wrong image.  In contrast, global health proposes an image where everyone suffers the same risks of poor health and the same benefits of healthcare regardless of where you live.

Now here’s an experiment – a sciPOP experiment.

Picture the world 50+ years ago, the whole world.  Try and think about what your city might have looked like, what your country looked like, what the other side of the world looked like. There was definitely a lot more contrast between neighbouring cities and countries, especially far-flung nations.  Therefore the fruits and goods of Panama were hardly going to pop up unexpectedly in Bangladesh, let alone the Panamanian infectious diseases or lifestyle habits.

Now fast-forward 50 years. If you go to the far reaches of the world, you may still find some creature comforts of home, like a certain brand of pop soda. Commercial entities have managed to get their product on shelves in nearly every nook and cranny of the world (bar the Brazilian rainforest…they are really slacking in distribution there).  The globalization of the world brought an unseen feeling of closeness to our vast planet, increasing our connectivity in ways our grandparents wouldn’t have imagined.

sodasSoda Pop From Around The World

Now what if instead of a soda can, we had access to health options, from care to promotion to products like hand sanitizers and pharmaceuticals?  In your view, which one would be better to have?  One makes you feel good for a few minutes while the other may keep you happy throughout your life.

This concept of a planetary access to health is without a doubt holistic and I think accurately describes the current situation.  But perhaps the best way to see this is through the eyes of public health officials.  For them, the rise of infections such as Ebola, MERS, HIV as well as chronic ailments including diabetes, heart disease, and chronic illnesses offer some perfect examples of how similar our health problems are, despite the great distance and fixed borders between us.  There is no ‘us’ and ‘them’ anymore and every nation’s action has ripple effects outside of their borders.

Now take one last point into consideration. Although humans have drawn lines on maps to distinguish nationalities, health has never seen borders.  No disease comes to the border of France and Germany and says, ‘ok guys, we stop here, we’re just going to stay in one country!’.  But with the frequent flying and global distribution chains, the ability for anything to get anywhere in the world is no longer a question of how, but how quickly, and this concept means an incredible challenge for all members of the planet.

nobordersDisease Sees A World Without Borders

From these points, I for one am in the ‘global health’ camp.  Here’s why:

I believe that a small thing like a word may change the way we view health on a global scale.  The current Ebola epidemic (yes, it is still ongoing despite the lack of media attention in Western nations) has shown us most recently, but there have been a plethora of examples in the past that have shown how a health risk anywhere in the world is most definitely a health risk for all (think SARS and MERS and avian flu for example).

Apart from diseases classified as infectious or contagious, 60% of all deaths globally in 2008 were due to non-communicable diseases (NCDs) and 80% of these deaths occurred in low, and middle-income countries, showing how poor eating habits and low level of exercise in our Western lifestyle are also contagious.  I would be thrilled to see this change in terms encourage policy modification and reshape the way we view the world and our health in it.

Maybe it is just a name though, as Shakespeare famously wrote ‘What’s in a name? that which we call a rose by any other name would smell as sweet.’ Does either term illicit a reaction from your thoughts? Do they differ in terms of the emotional response or images they suggest? Hmm…

So, you know where I stand. Where do you see the future of health for all? Is it global health? International health? Perhaps there’s a name that might make everything even more homogeneous. Let me know your thoughts.

References: and

Coffee Is For Talking, Not Germs…

It’s only a week into the year and germs are already a hot topic! The rapid rise of the flu has been the most prominent headline.  But I’ve been talking about several other issues from the impact microbes have on the mind to advancing the need for alternatives to antibiotics in agriculture.

Let’s just say it’s been a wild start to 2015 and it is only going to get crazier…and busier.

With that being said, I don’t want to let this blog go by the wayside as it did in 2014 (and again, I apologize).  As I mentioned in my last post, I’ve invited a few colleagues to share with me some of their experiences with the germy world. I’m hoping their personal perspectives will bring a different light to the subject.

It’s all part of the sciPOP experiments. I think these different viewpoints will widen the scope of our relationship with germs beyond the microbiological and immunological.

First up…Nathalie Earl.  She is one of my closest friends and confidantes and has been since my days in high school. She is a herpetologist and an expert in the lab with her own publication record. She’s also an amazing mother of two wonderful kids and will be my mentor when I take the reproductive plunge.


For the record, one of her nicknames is Kermit
(how appropriate)

A few weeks ago, she told me a story about something she saw while having a cup of coffee. It was such a fascinating story I asked her to write it here.  I’m sure you will find it as intriguing as I did.

I’m hoping Nathalie will become a regular to this blog as I find I always learn when I talk with her.  Hope you can help me welcome her with your comments.

So, without further ado…Nathalie Earl.


So germs are a hot topic…we live with them everyday and many of us read the Germ Guy’s Blog about them. Yet we don’t go to the coffee shop to talk about them; well unless you are a group of microbiologists (and yes, Jason has…many times!) For the rest of us, I know what you are probably thinking…germs in the coffee shop?

Well YES! However; not most likely what you are thinking.

It was a first for me – I love people watching and how we interact with one another.  So when I saw the little baby,  I was like most people …Oh! What a cute baby, then I saw IT – a luggage tag hanging from the handle of the car seat, just above the baby, it read:

I am a PREMI and your
GERMS are too BIG for me!

My first reaction; Jason would love this! Then I contemplated the message.  This baby’s parents were trying to prevent unwanted physical contact with their baby and had found a way for him/her to let people know that is was NOT OK to touch.

baby-501630_640Interesting, right?

That being said, why should we Joe Q Public care?  What would lead this parent to put up this message?

Well, premature babies have an underdeveloped immune system, that’s why.

The quick and dirty explanation is that premature babies have not come to full term. That means they have not produced enough white blood cells or antibodies to be around other people. If they do, their immune system cannot fight off germs that could cause infections. So, whether it is an adult or another full term infant, distance is needed, even if no one appears to be sick.

So, we know premies are off limits.  But a coffee shop can be chock full of germs. So, how do we ensure we don’t spread infections to others especially during cold and flu season? People like The Germ Guy, are on the radio/TV/or internet telling us to wash our hands as often a possible.  With these reminders we have adapted our greetings to not involve contact or if contact is required the “fist bump” as an acceptable alternative.  When a handshake is required it is more often (then not) followed by the clicking sound of the cap on our personal bottles of hand sanitizer.  Besides, the smell of coffee and alcohol sanitizer can be somewhat relaxing – having been around Jason, I know this for certain!

Okay, many would say that we require exposure to germs to help strengthen our immune system.  I do agree on the condition people have a strong enough immune system.  Thus this only applies to adults and children older than 6 months.  In this way, we can have a properly functional immune system and enjoy or endure exposure to many germs over our life time.  But if you are a premi, forget about it.

So what do you think?  Were the parents over protective with the sign? Should the baby have stayed at home until he/she had a stronger immune system?  What about when we go to the coffee shop alone? Do you ever worry about what germs are carried to the coffee shop? Or are you too busy getting caffeinated to be curious about the consequences?

As Jason always says, I’d love to know your answers and thoughts…


Experiments in sciPOP: Of Flu Vaccines and Sports Teams…

My how time flies…

When I last wrote here, it was October and now here we are in 2015! So, first off…

happy-new-year-2015-1920-1080-3088HAPPY NEW YEAR!

I would also like to say to all the new people who are following this blog…

Thank-You-messageTHANK YOU!!!

I am extremely grateful to see so many people choosing to sign up and I promise I will do my best to keep adding to this site.

It’s been a rather incredible time over the last few months and as you might expect, very busy. I’ve been to conferences, invited seminars, given a few book presentations and been asked to do dozens of media interviews ranging in topics from kissing microbes to a mumps outbreak.

I’ve also had the chance to meet some other health enthusiasts and evangelists along the way.  Some of them will appear here on the blog over the coming weeks and months and I am sure you will love what they have to say and share.

As to the development of sciPOP – the art of story re-telling – it’s been going well in the real world. I’ve been so thankful for the kind words and even more so for the purchases of The Germ Code.  I am still amazed that the tome – my very first experiment in sciPOP – continues to do well. I just wish I could sign all of them as thanks.

As to what will come in 2015, I have started to find ways to experiment with sciPOP so I can gauge how to further develop it. Some of these experiments will appear here while others will be incorporated into other works and appearances.  Also, some researchers will share their experiments here.  To learn more about how this will progress, you can click on the link in the header to find out more.

If you have an idea for sciPOP, be sure to let me know. If it’s a question, I may use it for a future article or perhaps in some other fashion in the media.  If you wish to share an experiment, then please feel free to let me know and we can find a way to let everyone know about it.

Now on to the experiment…
(and yes, this is my sciPOP mad scientist look)

As to what construes a sciPOP experiment, it really means taking a look at science in a different light that appeals to the general public. One such example happened last week when I was asked to join CBC to discuss a recent new article focusing on the flu vaccine.


As you may have heard, the flu vaccine for this season is not as effective as public health officials might like. Instead of the usual 70% average, data revealed the ability to protect against one of the four major circulating strains could be lower than 50%.  While the usual protection will still be there for the other strains, this lack of a ‘winning record’ against this one particular strain led officials to sound the alarm and forewarn of a bad flu season.

When I was asked to discuss this topic, one of the questions focused on whether people would turn away from the vaccine.  After all, when a medical treatment or vaccine is considered to be less effective, some people tend to ask, “Why bother?”  It made sense in one way and yet, considering the tolerance of failure in regards to some other offerings, also led to some head-scratching and eventually an answer:

090821_slide_leafsSPORTS FANS!

Think about it (and for those who heard me on CBC I hope you have):

Sports fans are rabid for their teams.  Living in Toronto, I know how loyal this city is to the NHL’s Toronto Maple Leafs. The motto, “Go Leafs Go,” is as much a part of this city as the CN Tower.

Yet, when you take a look at the record, the team has not done particularly well.  In the last ten years, the team has struggled and even had losing records for some season. They have only made the playoffs once and even then suffered one of the most dramatic losses seen in the history of the game.

If you were to ask a fan if he or she would say, “Why bother?” to supporting their team, even in the worst of seasons, you would be met with ridicule and spite. It’s just that simple – no matter what happens, a fan is a fan always.

So why is it then that we cannot make the same fanaticism for the flu vaccine?

don-cherryThe Biggest Hockey Fan Gets His Flu Shot

Let’s take it a little further.  When you look at the mechanics of vaccination, we realize the jab is really a sports trainer for our bodies. In the same way as pumping weights helps muscles, practice time helps mental acuity, and proper nutrition helps metabolism, a vaccine prepares the immune system.  Even though the shot may not be 100% effective, it will still provide an opportunity for the body to get some practice and develop memory.

For this year, it may be too late to convince people to change their perspective. Most have already made their decision to either get the shot or to give it a pass.  But as we move into the flu season for the Southern Hemisphere – which by the way, the vaccine is properly developed – and then into the fall and winter up here in the North, perhaps we can learn to become fans rather than critics.

If all goes well, we might see a rise in the number of people getting the vaccine and with any luck, a less than robust flu season to come.

flu-shot-turn-wheelShow the vaccine some love…

Let me know what you think by commenting below. Even if it’s just to wish everyone a happy new year, I’d love to hear from you.

P.S. I do have one more note for those who heard me on CBC. When I spoke about the nature of the vaccine, I mentioned it contained an H3N2 strain, 2 H1N1 strains including the pandemic and a B strain. I goofed. It’s actually H3N2, H1N1 (pandemic), and 2 B strains.  I apologize for the error.



Love in the Time of Ebola

I won’t lie to you: being a germevangelist is not an enviable position when it comes to deadly pathogens.

It’s not just Ebola; others such as MERS, avian influenza, and tuberculosis also fit the bill. Trying to foster a good relationship with all microbes is hard when one of some 2.5 million different types is causing a health crisis.  The dynamic balance between harmony and war is significantly shifted to the latter.  In the meantime, you’re left having to figure out how to keep the calm.

I have tried my best to keep positive and even cheerful when discussing the crisis.  Yet as I’ve learned, this may have been antagonistic to my goals as two specific criticisms have arisen.  Both have touched me and I feel it would be best to discuss them here.

One critique I’ve faced is my unending buoyant and jubilant nature. In the face of such a serious disease with thousands of people dying, I may seem out of line with the generally serious tone.  In one case, I’ve been asked outright whether I have a shady side in which I am rooting more for the virus than I am for humanity. This usually ends up with the question, do I love Ebola?

The answer isn’t a simple yes or no.

As a virus, Ebola fascinates me and does bring out my adoration. The ability of this small, thread-like entity to survive and thrive at the molecular and cellular level is astonishing. Even more incredible is how it has become a perfect pathogen. Although it does evolve (as does every other microorganism), it hasn’t changed the way it functions. Unlike so many other microbial species, Ebola’s stability is unique.

On the other hand, the effect Ebola has on a human population evokes not a traditional form of love but one comprising of overwhelming appreciation and respect. Despite all we know about this virus, how it infects, how it takes over the body, how it spreads and ultimately, how it kills; we are still unable to stop it from causing outbreaks and as we’ve seen in West Africa, an epidemic.

I also feel this virus commands a new level of commitment. A global outpouring is needed devoted to ending the pathogen’s spread and returning these countries to normalcy.  But to ensure such a commitment exists, the tone has to be positive and upbeat. After all, no one wants to join a depressed movement.

Granted, I may have taken this a little too far but I hope my actions have helped to increase the belief Ebola can be stopped.  The virus won’t cause a pandemic, it won’t kill the majority of the Earth’s population and most certainly, this epidemic, while taking a rather large toll, will come to an end.  I also hope my cheerful nature reveals my optimism for more good news in the future rather than a rallying cry for the virus.

If not, I’d very much like to know.

The other criticism I’ve received involves my lack of acknowledgement of the fear evoked here at home. I have apparently balked at the rising tide of social apprehension choosing instead to point out Ebola is not a personal concern.  Yet, this is continually countered by sporadic cases popping up – and their subsequent mishandling by officials – leaving a great number of people fearful for their lives.

I may seem indifferent to the panic but I do sense it. Yet instead of allowing people to give into it, I stress awareness is needed to move forward.  Knowledge can instill the global population with purpose and motivate them to act.  Then, instead of fear, the world can unleash something dramatically different in response.

I call it “Tough Love.”

Looking at all the psychological research done in the context of tough love, one common theme inevitably emerges:  protect yourself.  In a human to human relationship, this may mean taking a number of steps to ensure harm cannot be done.  In a human to pathogen connection, the goal is to find a way to protect ourselves from any risk.  As many options exist, the question turns to which one will offer the best protection.

The answer to the Ebola virus and to the resultant social Fearbola infection is without a doubt, a vaccine.

As with any other threat, if Ebola is difficult to control in society, then we need to take care of ourselves as individuals to avert panic and fear.  As we have seen in the past, nothing works quite as well as vaccination. We’ve seen the same effect with other socially significant diseases, such as smallpox, polio, measles and even influenza. When we become vaccinated, we take charge of our health and give these pathogens the proverbial cold shoulder (or in this case, immune system).

Thankfully, there are two in the works and from the information to date, they are safe. Although I may be overly optimistic, I believe this will provide humanity with the best option into the future.  We can protect not only the people most at risk such at those living in Ebola-prone zones, but also other individuals globally.

With this form of individual protection in place, worry can be diminished at the personal level.  In turn, the potential for fear at the social level is reduced significantly. More importantly, those microbiologist who have love for the virus – not the effects – can continue to do their work while the rest of the population can rest assured their tough love will keep them safe.

In retrospect over the last few months, through tallying the accolades and criticisms, I realize a very simple but important rule I learned years ago truly applies: find love in everything you do. I’ve worked hard to adhere to it although I haven’t been perfect. The many mistakes I have made – and still make – have revealed love, particularly for microbes, is not an easy thing. That being said, I have gained insight into how to make it possible for germs.

As the title of my book illustrates, we need to “love the microbes.”  To do this, also in accordance with my book, the first order of business is to stop worrying. Then, you must have a combination of appreciation, respect and commitment to the relationship, even if the only option is to protect yourself. Finally, and most importantly, once you have gained such love, you can share it with others so they too may be able to do the same.  In this way, we might be able to develop a new kind of pandemic; one that is based in an infection of love, not fear.

As always, I would love to know your thoughts…







What Are YOUR “Big Idea” Germ Questions?

As you might expect, the last few weeks have been rather busy for me. The rapid expansion of the Ebola outbreak in West Africa has led to dozens of interviews and several column entries.

I have to say, I am so pleased with and thankful for everything the media has done to help keep the calm.  I take each and every appearance seriously and make sure I do my best to move the mellow momentum forward.

One of the most fascinating parts of being given the opportunity to talk with the media is the continuing merger of microbiology and everyday life.  While these topics are not making headline news, there are several ‘big idea’ questions I find come up in behind the scenes.  The queries are fascinating and I believe are well worth addressing.

In light of this, I would like to know:

Needing a LIKE for the sake of Global Health

 What are Your Big Idea questions on the topic of germs?  

Are there any issues you feel need to be better understood to improve your lives?  How about the planet?  What about technology?

I’ve written and spoken on many of them and I’ve heard from many of you already.  A list of some of the questions follows:

  1. What are probiotics and how do they improve my health?
  2. Why do my kids always get sick and why is this a good thing?
  3. Why are we obsessed with a germ-free world?
  4. Are germs the way to make better medicines?
  5. Is it true we can use germs to improve mental health?
  6. Can we use germs in place of fossil fuels?
  7. Will germs help to save the environment?
  8. Is climate change fixable using germs?
  9. Could germs help us live on other planets?
  10. Will we ever have the killer pandemic?

These are just ten examples but I know there are others.

So, while I continue striving to spread the good germy word – and deal with all the questions relating to the Ebola crisis – I invite you to put YOUR BIG IDEA GERM QUESTIONS below in the comments or send them to me in an Email – As always, it’s

Looking forward to hearing from you…


When It Comes To sciPOP, Controversy Quells

Since I last wrote, I have been working hard behind the scenes on a number of projects and hope to have more updates soon. Some piece have come out including a rather fun video made with the amazing team at Huffington Post Canada.

We decided to look at staying safe in the washroom but wanted to make sure the tips were offered in a lighthearted way. The final result was released this week and you can find it here:


For those wondering, the amazing actress in the video is HuffPost contributor and my editor, the amazing Devon Murphy.  She is just one of the incredible group of people working hard to keep you informed and at times, entertained.

The comedic “war zone” theme was in my opinion a great way to convey the message using sciPOP.  It had all the elements of education, enrichment, engagement and entertainment – although the WC Fields reference only seemed to jive with those over 40 years of age.  Still, I’m thankful for the opportunity and hope more will come.

The most important criterion is the use of positive images and words to ensure the message is delivered in a way that avoids controversy. When it comes to washroom safety, there’s really little up for debate.  But that isn’t always the case and in some realms, controversy is inevitable and may discourage the use of sciPOP.

Taking on tough subjects is an important part of communication; balance is very difficult to achieve. In the last few weeks alone, we have seen several controversial acts leaving many no other option but to take sides.  Although this may immediately bring up some of the conflicts being displayed in real time by news outlets worldwide, there are other debates happening in the scientific world.

You’ve probably heard about the mishaps reported by the CDC involving rather nasty pathogens including anthrax, H5N1 and smallpox.  In all three instances, the microbes had somehow been mishandled potentially leaving lab workers and according to some, the public, at risk of infection.  The topic was so serious the government even held a hearing on the issue.

The concern is valid and something needs to be done. Unfortunately, this has led to a significant conflict between sides.  Some look upon this as definitive proof a lab-based pandemic might occur and that all research in this area should be stopped.  Others suggest this is not really a significant issue and a change not in research directions but in the culture of the lab workers to pay more attention to the rules will keep everyone safe.

It’s not an easy choice to make and no one will be happy at the end.  From a sciPOP perspective, sticking to the evidence – for which there is little publicly available – and trying to find a balance showing the pros and cons of each argument is difficult.  If you happen to agree with one side more than another – which admittedly in this case I do – then it becomes even harder.

Then comes the use of the 4Es.  In this case, there is little to use from the incident.  It’s a polarizing subject and no amount of analogy will bring about change.  Worse, if you happen to make an attempt, there will be fire from one or even both sides.  Inasmuch as it is a truly newsworthy event, there is essentially no room for sciPOP.  Any attempt would only end up in failure.

This is of course just one example. Others have also come about and will continue to arise leaving parties working against one another.  Eventually, as history dictates, the arguments will grow more heated and reach the apex of ideology.  When that happens, there is little to do other than have both parties appear on a split screen and have it at each other.  It’s a standard in politics and in economics; science is no different.

When it comes to using sciPOP, there is no better strategy than to avoid controversial topics that have the potential to head towards ideology.  Instead, if you wish to tackle issues, is to find something to which the 4Es apply and provide that as context. That way you can add to the information and avoid the problems.

As an example, I’ll share my experience regarding a specific topic: climate change  We all know there is a significant debate and the two sides of the issue have become polarized such that the arguments are more heated than ever.  When I was asked to write about the subject, I wanted to take a sciPOP angle using a story pulled from the PubMed Headlines to impact people as well as add to the discussion.

The result was the The Huffington Post article, Can’t Swim at the Beach? Blame it on the Rain.  The piece focused on a study in Sweden investigating the shrinking number of swimming days at beaches.  The reason for the reduction was the rain.  There was more of it leading to increased levels of bacteria in the water and closed beaches.

Now, why is there more rain?  There is some form of change in the climactic conditions happening or, if you wish, climate change.  It cannot be denied as it is actually happening and it isn’t a ‘scientific fact’ based on calculated statistics.  It’s an actual problem seen by people and causing them to lose out on an important activity.

From a sciPOP perspective, the article:

  • Educates on what has happened: the increase in rain;
  • Enriches by showing the trend in climactic change is real and affecting their lives;
  • Engages by giving the chance to ask questions about why this is happening, how the changing climate may be involved, and whether this problem is man-made or natural;
  • Entertains because the analogy is based on a Milli Vanilli song, “Blame It On The Rain.”

The article was well received without a hint of controversy.  Instead, everyone recognized there was a problem and action should be taken to remedy the problem.  In the sciPOP context, that is all you can hope to achieve.  While this end may seem weak to some, the goal is not to change minds but to give information to help initiate change. After all, this is about sharing, not advocacy.

As a final note, do I avoid getting personally into hot topics? Not at all. But I know never to mix in sciPOP.  For those of you who have seen me get involved in such debates, you know, there’s no room for the 4Es.  But, professionally, my vocation is to spread the good (and germy) word and I will continue to do so. Although it may mean staying away from certain topics, I hope you will continue to support me even in such times of silence.

Would love to know your thoughts…

What’s Your Personal Brand?

Hi everyone,

It has been quite the month since I last wrote here. I have been kept busy with a myriad of topics and stories ranging from MERS to polio to the pollen vortex and even the decline of bees. I am also incredibly grateful to the big players in the industry, CTV, CBC, The Globe and Mail as The Huffington Post who have asked me to be a regular contributor. I am eternally grateful.

I have also had the pleasure of travelling across Canada to share the germy word.  The experiences have been incredible and I have gained so much from each and every person I have met.  It has helped me keep sciPOP fresh and also bring new ideas to the table.

On that note, I was recently in Halifax where I teamed up with a colleague (and a friend) who just happens to be a PR maven, Kate Ottavio.


Kate Ottavio

We were at a conference focused on keeping patients free from infection, and hoped to take a lighter spin on this very serious topic.  This new concept in sciPOP was none other than a game show!

Yes, you heard me…a game show.  It was called…

BopoNJLIcAA4yRE (2)


Okay, to be honest, it was all Kate’s idea – including the T-shirt, which she also emblazoned during the conference.  She is a true genius and going places…I just hope she remembers me when she becomes the PR icon I know she will be. Please check out her website and follow her on Twitter at @KOttavio.

One of the most incredible traits Kate possesses is the ability to understand the brand not only of a company, but also of a person. It may appear odd to suggest a characteristic normally associated with business applies to the self but over the last few decades, there has been significant research and study devoted to the concept of the personal brand.

In the context of my recent experience, there is a link – although Kate didn’t know this at the time.  One of the ‘brands’ I was assigned about ten years ago when I was still in the microbiological world full time, was of a game show host.  I was dynamic, energetic, always loving the topic and most of all, challenging others based on their knowledge and experience.

What made it a game-show feel, though, was based in the nature of the discourse.  It was never about competition; it was about making us all work better together.  Of course, the rewards were never as luxurious as a brand new car, but there were always free coffees, lunches and the occasional offer to do some grunt work off hours.  So naturally, the ‘game show host’ persona was in a word, perfect.

Finding Your Personal Brand

Having a personal brand, whether you believe it or not, is a necessity, particularly in sciPOP.  The reason is quite simple: you are not the only expert in your field.  Take for example microbiology.  There are tens of thousands of microbiologists out there and many of them have taken to the public.  There are experts all over the world who share their knowledge in varying ways.  Some are all about increasing awareness.  Some focus on fear. Others focus on the science in the hopes the public will become more literate.

Each of these angles are manifestations of personal brands. Unless these individuals are living a lie, their version of sciPOP is founded in their beliefs, their mannerisms, and of course, the specifics of their unique lives.  They harness these traits and create knowing full well their biases, their likes, their dislikes and their loathes. Ironically, those who are the most balanced are the ones who know best their own personal extremes.

Although this analysis of the personal brand is accurate, there is little to actually help a person devise their own individual trademark.  There is a reason for that:  you have to find it yourself.  Believe me, it’s not easy but with a few simple tricks, there is a way to make the process smoother.  If you’re interested, I invite you to play along.

It’s time for…
(say it with me)


The rules of the game are simple. There are 10 questions below.  On a separate sheet of paper – or if you wish in the comments section – write down your answer.  When you are done, you will have a better idea as to the nature of your brand.

Question #1: Who/What are your favorite public figures or corporate entities?

Question #2: What traits would you like to emulate?

Question #3: What are your favorite non-work-related activities?

Question #4: What do you love about these activities and share with family and friends?

Question #5: What subject do you want to share (your sciPOP focus)?

Question #6: What aspects of the subject do you wish everyone knew?

Question #7: What aspects about the subject frustrate you?

Question #8: What do you believe needs to be known about the subject?

Question 9: How would the people/brands from Question 1 handle what you believe needs to be shared in Question 8?

Question 10: How would you do it differently, if at all?

Now, a little music to help along.  Just press play:

Deduce Your Brand

The first two questions relate to your style. It’ll give you the voice, the tempo, the flair and of course the stencil upon which to make your sciPOP activity match you.  You could enjoy the puppy dog enthusiasm of Jimmy Fallon; you might want to teach the world to sing like Coke; or you could merge the two as done perfectly by Sidney Crosby and Tim Hortons.

The next two questions relate to your voice.  We sometimes get too close to our work or main subject of interest and may be blinded from seeing the true potential we bring. It’s a good exercise to look at other loves, such as sport, arts, literature, politics, economics, philosophy and sociopathology (you know who you are). It enables us to step away from the subject of our vocation and realize the way we act and share our diversions. These are closer to our true selves.

Questions 5-7 focus on what you feel makes you unique to the sciPOP subject.  As I said before, there may be thousands or more people who work on the same topic but only you can make it unique. I mentioned several microbiology branches earlier. But for me, as many of you know, my brand focuses on something different…something unique: relationships.  Unfortunately, I’ve seen how dysfunctional this relationship happens to be and where we have gone both right and wrong over the years. There is so much I want to share not only to inform, but also to set the record straight.

The 8th question deals with what you believe your brand needs to share. This is an important part of developing a brand. If you try to reach further than your boundaries, you may lessen the impact of your message.  This is where the traditional dogma of ‘stick to what you know’ takes effect and I implore you to adhere to it. Also, if you believe something out of your scope needs to be brought to attention, ask someone who is in a better position to do so. It’s not easy at times to let go but it’s better for the message and your overall goal.

Question 9 is simple. If you had the ability to harness your favourite figure or brand to share your message, how would you expect them to do it?

That naturally leads into Question 10 which highlights the limitations of the inspirations and reveals the areas where you get to shine.

You’ve made it through the question rounds…now it’s time for…(say it with me)…



In the Bonus Round, you actually get to put a name to your brand. Unlike my experience, where The Germ Guy was given to me on live TV and stuck, you have the opportunity to find something that resonates with you.  While it may take some time to make it perfect, this will definitely get your started.

The first thing is to take the sciPOP subject and put that somewhere within the brand name. It could be a derivation of the official term; I study microbiology but in the public use the word, germs. What word or phrase would best describe your sciPOP venture?

The next step is to take either the inspiration public figures or brands and find a way to integrate them with the sciPOP subject.  A friend jokingly called me a rock star and back then, when I had longer hair, he called me Jason Bon Germy.  Of course, with the shorter hair, I have to find something a little more relevant.  One option: Jason Biebsteria. (yeah, I hate it too).

Finally, relish the brand name for a little while and see if it matches you as a person, as an expert in your field, as a sciPOP contributor and most importantly, as someone who will add to the overall discussion in the world.  It takes time and may undergo changes but eventually, you will find something that fits.

If you’ve played along, you probably have a least one idea for your personal brand.  If you are willing to take it to the next level, let me know in the comments.  If you do, I’ll be happy to share it here and with all my #sciPOP colleagues.  After all, we are all in this together and are growing as a community.  Whether you write prose or music, create works of film, or create fantastic pieces of art, you are part of the community and we all welcome you.  Perhaps at the end of the day, that is the real prize.

I’d love to know your thoughts…

(This is the 6th article in the sciPOP series which may one day end up being a book…ah to dream)

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